Design Thinking

Design thinking is a methodology that develops creative solutions for human-centered problems. It is increasingly becoming popular and in demand in curriculum of leading universities. Here is a wonderful The New Yorker article that exemplifies the importance of design thinking in the curricular activities at Stanford University, where Tracy teaches as a faculty member at the Hasso Plattner Institute of Design (also known as the

This page is dedicated to one of the Design Thinking rock stars, Tracy Brandenburg. She has established the first innovation lab at Wells College, and now teaches at Cornell University and coaches at Stanford’s She has conducted many workshops around the country, and has given talks internationally.She has taught me so much about design thinking.

Tracy and Stanford’s also inspired me to start a new class in supply chain management: Creatively growing your business using design thinking principles. In this course, we help start-ups and small firms design their supply chains in a way to stimulate growth. The course is offered at the Student Sandbox of Syracuse University’s incubator called The Tech Garden.


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